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Destination Europe: 75 years of the European Travel Commission
The European Travel Commission (ETC) has a special role is deepening the European brand by promoting the variety of Europe’s cultures and communities. This year ETC marks the 75th anniversary of its founding in ...
Branding Glenlivet
Rarely has a beverage gained such a boost from a royal namecheck as when George IV arrived in Scotland and requested a glass of Glenlivet. At the time, the distillery at Glenlivet was an 'under-the-radar' affair operating outwith the ...
Changing places: Adaptive architecture
Would you sleep in a former abattoir that had been converted into a hotel? Or a prison? Or an asylum? We look at how hotels cope with history, drawing mainly on a lovely example of a Dutch monastery which has been transformed into a striking ...
Landscape poetics: Along the Adriatic shore
The challenge in the flatlands around the Po Delta in Italy is to balance environmental interests in a fragile landscape with the needs and expectations of a growing number of ...
A triple dose of culture: Europe’s cultural capitals
Can you name Europe's three capitals of culture for 2022? All three are the second-largest cities in their respective countries. Step forward Esch-sur-Alzette, Novi Sad and Kaunas. International visitors to the latter two will surely find it ...
The Gotthard revival
The new Treno Gottardo rail service starts in mid-December 2020. It offers the chance to travel from Basel to Switzerland's southernmost canton of Ticino via the classic Gotthard railway. Climb aboard a panorama carriage, sit back and enjoy the ...
The Death of Romance
Germany has themed tourist routes aplenty, but one of the earliest was the so-called Romantic Road, which leads from Würzburg in northern Bavaria south towards the Alps. It was hugely popular with American visitors, becoming a sort of showcase for ...
Sixty Years of Eurail
2019 marks the sixtieth anniversary of the launch of the Eurail pass. Rail Europe Inc sold the first passes in North America in 1959. We look at how Eurail helped shape perceptions of Europe for overseas visitors and see how the Eurail scheme ...
Bag Tag
Frequent flyers know that it's perfectly reasonable to fly from JFK to WAW via AMS. Just as they appreciate that it makes no sense at all to fly ARN to HEL via CDG. Those innocuous codes on airline baggage tags are the key to the geography of air ...
The tourist gaze: Zermatt
There is more to Zermatt than the Matterhorn. hidden europe editor Nicky Gardner recalls an early morning walk in the Swiss ...
The Place by the Bay: the Butrint Story
One of the least frequented great classical sites in the entire Mediterranean basin is at Butrint in south-west Albania. Its roll call of illustrious visitors includes Lord Byron and Nikita Krushchev. Take care to avoid the snakes as we explore ...
Follow the Red Brick Road: Baltic Gothic Architecture
From Lübeck and Stralsund to Malbork and Tartu, the distinctive decorative red-brick architecture is regarded as an iconic feature of the Baltic region. We take a look at the architectural tradition often known by its German name ...
Cashing in on Casanova
Were it not for a librarian, we would surely never have ventured to Duchcov. We have always held librarians, and indeed libraries, in high regard. We're of one mind with Dervla Murphy who once described Heaven as an infinite library and Eternity as ...
The Prisoner of Chillon
200 years ago, on 5 December 1816, the Scottish publisher John Murray published The Prisoner of Chillon, a poem in the romantic idiom by Lord Byron. It was inspired by a visit which Byron and Shelley had together made to the Château de Chillon that ...
A Tale of Two Clarens
On the face of it, there is no connection between the Swiss town of Clarens (on the north shore of Lake Geneva) and the South African town of Clarens in the Free State. But the South African town took its name from the eponymous Swiss community. It ...
From Austerlitz to Waterloo
So where is the Trafalgar which gave its name to the Battle of Trafalgar? And where is the Blenheim after which Blenheim Palace in Oxfordshire is supposedly named? We look at a few European place names which feature larger-than-life in the ...
A glass of pastis
It's hard to say no to pastis. Especially on the island of Bendor, off the south coast of France, where pastis is the preferred drink at almost any time of day. If you are really bold, you can get away with ordering a glass of the local Bandol ...
No space for Marx
A mock Greek temple on a bluff above the River Danube turns out to be a good spot to reflect on what it means to be German. Walhalla is a national hall of fame - a sort of Bavarian version of the Panthéon in ...
Taste and travel: regional fare on Britain's trains
Roast lamb as you skirt the Welsh border, haggis and neeps on the night sleeper to Scotland, or Devon crab followed by roasted monkfish on the evening train to Cornwall. Regional fare is making a comeback on some of Britain's long-distance ...
From the Bodrog to the Exe: hidden vineyards
Slovakian Tokaj? Or a sparkling wine from Devon? There are rich rewards awaiting those who leave the main wine routes to discover some of Europe's lesser known ...
Express bus to London?
There was a time when Deutsche Bahn (DB) only operated trains. Now they are emerging as serious players in the bus business. We just wonder if they have London in their sights? Their IC-Bus network is expanding and they already have a route from ...
Hurtigruten ASA: business and brand
Our focus in the notes on Hurtigruten on the hidden europe website is very much on the Norwegian coastal voyage. But that is just part of a wider portfolio of activities undertaken nowadays by Hurtigruten ASA, the company founded in 1912 ...
A new deal for Austrian lawyers
Europe is full of trains with oddly inappropriate names. At least the Alhambra goes to Granada. Not so the Wawel, which nowadays does not run to Kraków at all but only to Wroclaw. Some of the most bizarre train names are actually found in Austria. ...
A share in history
The agency that promotes tourism to the German capital is called Visit Berlin. During 2014 Visit Berlin is promoting the idea that 9 November 2014 is the night when you just must be in Berlin. Just as Notting Hill Festival and Edinburgh Hogmanay ...
Bright banquets in the Elysian Vale: musings on Weimar
Can a town have too much history? That certainly seems the case with the small city of Weimar in the German State of Thuringia. The town packs a few surprises and there is even a little counterculture to offset Schiller and Goethe. We unpack the ...
Choreographing opinion
Did Prince Grigor Potemkin really try to fool Catherine the Great into thinking that life in Russia's Black Sea region was rosier than it really was? We think the idea of Potemkin villages is probably a myth, and that Prince Potemkin was guilty of ...
Tartan tactics: creating a national brand
An image is worth a thousand words. France is represented as a land of soft-focus vineyards while Norway is captured in a fjord. Slovenia is distilled in one island in the middle of a lake, while Scotland is evidently populated by men wearing ...
The Baltic, Switzerland, and a hint of Islam
Arabia, the Baltic and Switzerland collided this week. In our last Letter from Europe, we extolled the merits of spontaneity in travel. This week we returned to the Baltic, following an itinerary the precise trajectory of which was determined only ...
The art of marketing
We fear that the slow travel tag has been appropriated by writers and publishers who see slow travel as the latest marketing opportunity. Seven years after the launch of hidden europe and three years after the publication of our Manifesto for Slow ...
Branding the skies
It is rare that we write about planes, but a few days ago we stumbled on a list of airlines that have been consigned to aviation history. What struck us was the pure poetry embedded in this sad litany: Flying Finn, Styrian Spirit, Magic Blue, Arc ...
To name a train: from Easterlings to Tyrolean bacon
This summer marks the 80th anniversary of the launch of one of Russia’s most famous trains, the ‘Red Arrow’ fast overnight service between Moscow and St Petersburg. hidden europe editor Nicky Gardner has been taking a look at some of Europe’s most ...
Branding places
what's in a name? A lot of tourist euros, if the name has the right ring to it. hidden europe checks out the current fad for branding ...
The Via Sacra
The Via Sacra is an inspired initiative that foregrounds the religious heritage of a particularly beautiful part of central Europe - the area where Bohemia (Czech Republic), Polish Silesia and the German State of Saxony ...