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Playing the Welsh card

by Nicky Gardner

Welsh settlers landed on the Patagonian coast in 1865 to create Y Wladfa (literally 'the colony') in the Chubut Valley. Within little more than a generation, most of the Welsh migrants had moved inland or left South America altogether. But a veneer of faux-Welshness is still evident in the Chubut Valley town of Gaiman (and perhaps a touch of genuine Welshness too). Playing the Welsh card, we discover, can be a commercial asset in Patagonia.